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CSR is a new but highly effective concept in Nepal too. Many people might think 'Is the combination of Pepsi and Condom an ideal one or this combination a ridiculous one? Whatsoever it is, it certainly is not a ridiculous one.

Condom still has to bear a social stigma. Pepsi is a reputable, highly demanded soft drink. Will the combination be successful? Yes, it will be. People should start taking condom just like a complementary to Pepsi. Pepsi removes thirst of people. Similarly, condom helps the people quench thirst safely. We can fight AIDS more successfully by blending condom with Pepsi. WE can also blend condom with other products like condom and beer, cigarettes. Even an institution like a bank can be made a partner to grow awareness about using condoms. This will help fight the common enemy collectively and efficiently.

It is so great to find keen interest in Condomization among institutions founded with socio-economic status. Corporate houses' coming together to bear the social responsibility quickens the pace of awareness and risk minimization in the society. We should make people aware that condom is the only safe means of healthy life. All campaigning companies should show a great solidarity in distributing free condoms from all the checkouts of their companies.

The concept of Public Private Partnership (PPP) is in a great offing these days. So PPP approach should be effectively implemented to curb various killer diseases. Solidarity can do any miracle.

Article By: Bhaskar Chapagain Gayatra Store Enterprises, Kathmandu (Nepal) P. O. Box: 23089, Tel: 4434380, 2082734 Email: gayatrastore@gmail.com Website: http://www.gayatrastore.com

Corporate Social Responsibility (CSR): A Need of the 21st Century Corporate Culture

A healthy society is a beautiful place to live in. But this planet houses four millions HIV affected, and the 70% of which are menial workers, very poor people. HIV/AIDS is a silent killer. Unsafe Blood -transmission, Unsafe ID (Needle) and Unsafe Sexual activities are the Major Causes of HIV/AIDS. Among these three, sexual activities are the prime factors for HIV infection.

Avoidance of sex, Faithful single partner intercourse and 'Condomization' are the three major precautions.

The first is ridiculous on this age. This is not the age of celibacy. The second measure is the most idealistic one. But, occasionally human creatures become unfaithful. So promiscuity takes place and the infection risks mounts a lot. Thus, the third option is an idealistic measure. The third measure is the cheapest, safest and wisest method. Fighting HIV AIDS is a great challenge. A collective effort can only be an effective amelioration to curb HIV AIDS.

HIV-infected belong to 15-35 age groups, which is the prime time of one's life. This is also a highly sexually active age. This is the prime age to get sexually infected by AIDS. This is also the age of potentiality to get engaged in economic as well as nation-building activities. Thus, HIV infection at the age of 15-35 hampers the national economy. Corporate Social Responsibility (CSR) can be an emerging concept in Nepal but not a new trend in the developed nations. This is an age old concept in the developed nations as the big corporate houses had felt a great social role long ago by themselves. CSR can be well utilized to fight HIV/AIDS. Orientation of CSR program should be to the HIV infected worker group or the worker group who are vulnerable and can be affected any minute due to the lack of awareness and high. We should wish let not more people catch HIV/AIDS. HIV/AIDS is associated with myths and wrong beliefs around the globe. So, corporate houses can play a great role to demystify the myths and the wrong beliefs about HIV/AIDS collectively. This is the age for every responsible organization with socio-economic status to display CSR approach along with self-economic growth.

It is so great Pepsi is following CSR policy and has joined Mitra Samaj and Gayatra Stores Enterprises to fight HIV/AIDS by helping the free condom distribution campaigns. Varun Beverages (Nepal) Pvt. Ltd. (VBNPL), PepsiCo International, Mitra Samaj, an NGO working with USAID and Gayatra Stores Enterprises are going to jointly distribute free condoms to all participants in the programs and make an arrangement for free condoms at public toilets. Similarly, various other organizations who are concerned about the social health can go hand in hand with us and the awareness matters in another just like the Pepsi's CSR approach in the society.